Cinemagic Software Corporation
AI-Powered Previs
An NRC-IRAP Project Proposal Summary
See the scene before production begins.Cinemagic's AI-Powered Previs helps film production teams make better creative and budget-related decisions during pre-production by transforming parsed scripts, cast information, location details, and key scene elements into coherent, production-relevant, and actionable AI-generated scene previews.
Why · What · When
Why
An unsolved technical problem
Generating useful, script-faithful scene previews remains an unsolved technical challenge, especially when the system must interpret and remain consistent with a full script rather than a short isolated sequence. Current generative video models can produce brief clips, but they still struggle to maintain character identity, location consistency, and visual continuity across scenes and frames. As a result, film production teams often cannot meaningfully assess how a scene may look or function until much later in the production process, when creative or budget-related changes are more expensive to make.
What
Controllable, continuity-stable scene generation
A full-script-aware previsualization system that connects script analysis with controllable AI video generation. The work focuses on translating scene intent, character requirements, location details, and key production elements into structured inputs that can guide generative models more reliably. The core challenge is sustaining that consistency across a full script, so the previews function as useful pre-production decision tools, not just visual outputs.
When
Six-month R&D project
Delivered over a six-month R&D period commencing on IRAP approval, building on validated infrastructure rather than starting from zero, with defined technical milestones at each stage: continuity and identity-persistence methods, the multi-modal conditioning pipeline, and validation with BC production partners using real-world production scenarios.
Funding request
Cinemagic's share is fully funded before kickoff.
Of the $235,000 total project cost, Cinemagic commits $135,000 and requests $100,000 in IRAP support. The company's contribution is backed by committed capital, allowing IRAP support to accelerate the R&D work and help bring the AI-Powered Previs capability to validation.
Based on current cash-flow projections, Cinemagic remains strictly cash-positive throughout the project period.
Revenue & growth
Previs attaches to a demonstrated revenue base.
From a zero base in 2024 to roughly $160K tracking in 2026, with exponential growth projected once AI-Powered Previs is commercialized.
Market opportunity
British Columbia is the beachhead, not a vague first step.
Cinemagic is BC-based, with deep industry relationships and paying customers already using its AI Script Analysis and Visualizeit modules, providing a strong foundation for near-term growth.
U.S. market entry is supported by existing customer relationships, including Qube Films, a current Cinemagic customer with operational offices in Miami and New York.
Commercial pull
Several of Cinemagic's current paying customers are already using its AI-powered DPR automation, AI Script Analysis, and Visualizeit tools. These existing users have formally expressed intent to adopt AI-Powered Previs immediately upon release, creating a clear commercial pull for the new capability.
Budget breakdown
The full six-month model. Click any figure to trace its formula and source cells.